4. Values
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4.1 Craftsmanship
We are committed to preserving British craftsmanship, employing traditional techniques learnt and refined over generations. This heritage is our legacy and where our modernity lies.
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4.2 Sustainability
The most sustainable way to live is to buy less. Our products are made to the highest standards and covered by a lifetime repair programme.
Should a product be irreparable we will recycle it for you, reusing any available fabric and providing credit towards future products. -
4.3 Functionality
Good design should transform peoples' lives by fulfilling a purpose. Our purpose is to design clothing to withstand the British weather.
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4.4 Simplicity
We believe that perfection is attained not when there is no longer anything to add, but when there is no longer anything to take away.