4. Values

  • 4.1 Craftsmanship

    We are committed to preserving British craftsmanship, employing traditional techniques learnt and refined over generations. This heritage is our legacy and where our modernity lies.

  • 4.2 Sustainability

    The most sustainable way to live is to buy less. Our products are made to the highest standards and covered by a lifetime repair programme.

    Should a product be irreparable we will recycle it for you, reusing any available fabric and providing credit towards future products.

  • 4.3 Functionality

    Good design should transform peoples' lives by fulfilling a purpose. Our purpose is to design clothing to withstand the British weather.

  • 4.4 Simplicity

    We believe that perfection is attained not when there is no longer anything to add, but when there is no longer anything to take away.